Behind the Products
Kyle Keehan Personal Profile
I began my journey in e-commerce in 2000, and I was immediately captivated by the power of real-time data—watching visitors interact with a website in real-time and seeing revenue accumulate overnight was exhilarating. Over the years, I’ve managed multiple e-commerce websites, both my own and for leading global brands. Most recently, I served as the P&L owner for a $37M retail division at a private equity portfolio company, where I replatformed and oversaw 12 websites and managed a talented team of over 40 people, including digital marketing, customer success, and sales professionals. During my tenure, the company was successfully sold for over $850M within three years of its new PE ownership.
​
Throughout my e-commerce career, one challenge was consistent: capturing accurate, real-time data. Finding professionals with both data expertise and technical platform skills was nearly impossible. Most reporting came from fragmented sources, manually consolidated on spreadsheets. This led to issues with accuracy and data freshness. After years of working with various consulting firms, none fully delivered, I knew there had to be a better solution for website owners.
​​
That’s why I founded Data Dashboard Hub—to create a simple, effective solution for businesses of all sizes. Our data dashboards using Looker Studio connected to your data platforms including Google Analytics, Google Ads, Google Search Console, and Google Pagespeed Insights bridge the gap between your data and actionable insights, empowering you to make informed, data-driven decisions in real-time. With Data Dashboard Hub, you finally have the clarity and tools to truly understand and optimize your online business.
Eric D. Personal Profile
Most "free" Google Ads audits aren’t what they seem. These audits are often sales tools in disguise, designed to shock you into switching agencies. They cherry-pick data, omit critical context, and lean heavily on Google’s own recommendations—guidelines that often favor Google’s bottom line more than yours.
While these audits may seem tempting, they rarely provide the clarity or strategy needed to unlock your account's true potential. My approach to audits is different. As a paid ads and performance marketer—and a DJ who understands the importance of precision—I dive deep into your account to find objective wins and actionable insights.
A true audit is more than just running through a checklist or parroting Google’s optimizations; it’s about understanding your business, audience, and goals to uncover hidden opportunities and areas for growth. Whether it’s boosting ROAS, eliminating waste, or refining your targeting, my audits are built to deliver clarity and results, not sales pitches.
I will quantify opportunities, eliminate any inefficient spend, & make sure proper measurement is in place.
Whether you choose to work with me or not, you’ll walk away with a clearer picture of where your campaigns stand and how they can perform better. If you’re ready for a transparent, no-BS look at your account, let’s get started.
